Leave it to the drug dealers to master social media marketing. I just finished reading an interesting article on PCWorld.com by Ian Paul entitled “Medical Marijuana Dispensary Thrives on Twitter,” revealing that Los Angeles based Arts Collective, a medical marijuana dispensary, has mastered social media and social networking tools including Twitter, Facebook, and MySpace to spread the word about its products and service.
It strikes me as funny that so many mainstream businesses in the United States have so much trouble adjusting their advertising and marketing to online venues while certain mom and pop operations, including at least one medical marijuana dispensary, seem to do it so naturally… achieving huge success almost overnight.
